Facebook Changes Product Branding To FACEBOOK
5 November 2019
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Facebook is presenting brand-new branding for its product or services in an attempt to identify the business from its familiar app and site.
Instagram and WhatsApp are among the services that will bring the new FACEBOOK brand in the next few weeks.
The main Facebook app and site will retain its familiar blue branding.
The brand-new logo, which is in capital letters, uses "custom-made typography" and "rounded corners" so the company's other items and app look different.
The branding also appears in various colours depending on which item it represents. So, for example, it will be green for WhatsApp.
"We wanted the brand name to link attentively with the world and the people in it," Facebook said. "The vibrant colour system does this by handling the colour of its environment."
Facebook's chief marketing officer Antonio Lucio stated: "People ought to know which companies make the items they utilize. We began being clearer about the product or services that become part of Facebook years ago.
"This brand modification is a way to much better communicate our ownership structure to individuals and organizations who use our services to connect, share, build community and grow their audiences."
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US Senator Elizabeth Warren has actually said she desires to separate the big tech business such as Facebook, Amazon and Google and put them under tougher guideline.
This plan may be viewed as Facebook's way of countering, although Ms Warren - publishing on Facebook - said: " can rebrand all they want, but they can't conceal the fact that they are too big and effective. It's time to break up Big Tech."
Distancing the Facebook brand - the blue app that's home to almost everyone, including your parents - from the trendier Instagram, a location for you and your good friends, has actually constantly made great company sense for Facebook.
And it apparently worked: when Pew scientists asked research study individuals whether Facebook owned Instagram or WhatsApp, 49% of American adults were "unsure".
So why would Facebook make this change?
It brings several benefits. Front of mind: the firm is covering itself from allegations it conceals how powerful it truly is by not making it absolutely clear they lag many of the biggest apps in social media.
And Facebook also wishes to fend off efforts to break it up, by making the case that the business isn't simply a conglomerate of separate, unique apps which might be easily broken up by regulators. Instead, this rebranding argues the firm is one big linked organism, called Facebook.
Facebook has actually come under criticism recently over a range of concerns.
Its boss Mark Zuckerberg needed to face US lawmakers last month to explain the company's policy on not fact-checking political adverts.
He likewise had to defend plans for a digital currency, discuss the social network's failure to stop child exploitation on the network, and was quizzed over the Cambridge Analytica data scandal.
Earlier in the year, Mr Zuckerberg stated the firm was going to make modifications to its social platforms to improve privacy.
These consisted of messages sent out via Messenger being end-to-end encrypted, and hiding the variety of likes an Instagram post gets from everybody however the person who shared it.
Does rebranding constantly work?
Several other big companies have actually attempted rebranding in the past:
In 2001, British Airways turned tail on its plans to eliminate the red, white and blue Union flag from its airplane and change it with "world images"
In the same year, Royal Mail rebranded as Consignia, just to swap back once again a year later on
Dunkin' Donuts dropped the "Donuts" from its name in 2015 to attempt to move more into the coffee industry and its share cost has actually continued to increase
The parent business of Paddy Power and Betfair started trading under the brand-new name Flutter Entertainment in May this year. It said the brand-new name "better showed the variety of the group".
'If it ain't broke, don't fix it'
Manfred Abraham, chief executive of consultancy Brandcap, informed the BBC: "I make certain this will be a successful relocation for Facebook. After all, the parent brand stays strong, despite current troubles, and reminding consumers that Instagram and so on are all Facebook business will assist with cross-membership.
"The rebrand is unsurprising as it is following a trend - that of simplification. Many organisations are choosing a strong, however pared-back visual determine and are shrugging off 'style' in favour of plain."
However, Mr Abraham believed Facebook was appropriate to leave the logo on its flagship social media platform as it is.
"Facebook's primary site does not need a rebrand. The old expression is real: if it ain't broke don't repair it."